会议专题

Adoption of E-Commerce Strategy in a Private SME in China

Electronic commerce (EC) is expected to play an increasingly important role in the 21st century global market, especially in developing countries. This paper investigates adoption and development of e-commerce strategy in a private SME in the East Coastal Area of China. The findings help to explore the EC status, major contributing factors, and unique values of EC in adopting and developing e-commerce strategy in SMEs in China. The findings should also be important for studying EC trends in the emerging markets.

electronic commerce strategy e-readiness smes china.

Chun-Sheng Yu June Lu Xue-Bin Dong

School of Business Administration University of Houston-Victoria Victoria, TX USA School of Economics Zhejiang University Hangzhou, Zhejiang, China

国际会议

2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

成都

英文

1-5

2010-07-09(万方平台首次上网日期,不代表论文的发表时间)