Creating customer loyalty for a service system

摘要：

This paper develops a structure model for a service system. The factors of customer loyalty, service quality, brand image and customer satisfaction are presented and the relationship among them is analyzed by means of empirical research method in the service system. The path to create customer loyalty is identified for the service sector.

关键词： service quality service system customer loyalty

作者: Jian-hua Yang Jing Su

作者单位: School of Economic and management University of Science and Technology Beijing Beijing, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 47-51

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）