The Analysis and Case Study on Marketing Management Risk in Enterprises

摘要：

This paper first analyzes the reasons of enterprise marketing management risk. Next, expound the analysis flow of marketing management risk. Finally, carry on case study. This paper selects marketing management status of a real estate enterprise for research object, analyses its marketing management risk factors, uses fuzzy comprehensive evaluation method to evaluate marketing management risk, carry on analysis on evaluation results, and puts forward policy proposals of preventing and evading the marketing management risk.

关键词： marketing management risk evaluation fuzzy evaluation case study

作者: Tang Yang

作者单位: Investment and Insurance Department.Harbin Financial College, HFC Harbin, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 153-156

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）