A Consumers Perspective on E-commerce:Practical Solutions to Encourage Consumers Adoption of E-commerce in Developing Countries -A Saudi Arabian Empirical study
This paper presents some consumer concerns on factors influencing their adoption of e-commerce in developing countries. Saudi Arabia was chosen to be the case study for this research. Many researchers report that e-commerce has grown in most developed countries. The majority of their citizens and firms have benefited from applying e-commerce in both local and global markets. Unfortunately, many developing countries arc still struggling to adopt e-commerce services in their local market 1. Therefore, this paper aims to investigate the factors that affect consumers adoption of e-commerce in developing countries from their perspective. This is done by applying the approach of qualitative research with, Grounded Theory (GT) as a Data Collection Method (DCM) and qualitative data analysis (QDA) technique. The papers findings have some critical challenges facing e-commerce adoption in developing countries, some motivations and some practical solutions from consumers perspectives.
developing countries e-commerce grounded theory qualitative research saudi arabia.
Fahad Abdulaziz Aleid Simon Rogerson Ben Fairweather
Faculty of Technology De Montfort University Leicester, UK
国际会议
成都
英文
373-377
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）