Application of Association Rules in Product Sales
In this paper a method for improving potential consumption of product optimum combination is presented. Which using association rule to analyze the historical sale data to calculate the significant association of products. And then reduce the range of associate products and find out the optimal product combinations by using markov transition matrix to analyze the customers consumption tendency. Finally, this paper raised an example to certify the theory.
association rule markov transfer matrix classification
Chen Peiyou Han Jingyao
College of economics and management Heilongjiang Institute of Science and Technology Harbin, China
国际会议
成都
英文
554-557
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）