会议专题

Research on Construction of 3G Mobile Product Marketing Channels

Establish good marketing channels can not only improve the products market expansion speed, but also help enterprises to achieve strategic goals of marketing and improve enterprise competitiveness. This paper outlines the theory of marketing channels, analyze the objectives and selection mode of 3G mobile product marketing channels, investigate the choice of 3G mobile channel members, sum up the management policy of 3G mobile channel members, and research the construction of 3G Mobile Product Marketing Channels.

3g mobile marketing channels construction

YANG Zi-qing

School of Economics and Management Zhongyuan University of technology Zhengzhou China

国际会议

2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

成都

英文

646-648

2010-07-09(万方平台首次上网日期,不代表论文的发表时间)