Research on Construction of 3G Mobile Product Marketing Channels

摘要：

Establish good marketing channels can not only improve the products market expansion speed, but also help enterprises to achieve strategic goals of marketing and improve enterprise competitiveness. This paper outlines the theory of marketing channels, analyze the objectives and selection mode of 3G mobile product marketing channels, investigate the choice of 3G mobile channel members, sum up the management policy of 3G mobile channel members, and research the construction of 3G Mobile Product Marketing Channels.

关键词： 3g mobile marketing channels construction

作者: YANG Zi-qing

作者单位: School of Economics and Management Zhongyuan University of technology Zhengzhou China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 646-648

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）