Firm-level Perspective of Entrepreneurial Orientation:An Academic Debate and Discussion

摘要：

this paper reviews the changes in the different analysis levels of entrepreneurial orientation (EO) and addresses four advantages of firm-level perspective. Focusing on the academic debate on the firm-level EO construct, the Covin-Slevin model is introduced, followed with Zahras critique and modification, then a response from Covin and Slevin is generalized. The paper concludes that the reason for this academic debate is the different understanding on the nature of EO between scholars. Further research directions are finally suggested.

关键词： entrepreneurial orientation entrepreneurship firm-level perspective

作者: Hong-yun ZHANG Nai-ding YANG

作者单位: School of Management Northwestern Polytechnical University Xian, Shannxi, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 52-55

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）