Fuzzy Evaluation and Selection of Graduate from Marketing Faculty

摘要：

Marketing specialists are the core of enterprise resources, which have a vital role in the development of enterprise. In the marketing specialists recruiting process, making scientific, objective and fair assessment to the marketing graduate has a direct impact on the performance of corporate marketing. In our paper, through the Delphi method, we set up index system of graduate from marketing faculty first; secondly, we construct a model using the Triangular fuzzy number theory combined with FAHP (the fuzzy analytic hierarchy process) to assess marketing specialists. Finally, an illustrating example is given, in which three experts make fuzzy set on three marketing major graduates. Contract to traditional AHP method, this method is easier for experts to make fair and objective assessment and for enterprise to select marketing specialists.

关键词： triangular fuzzy number synthetic marketing quality fahp linguistic variables

作者: Yang Gang Yu Yong Yang

作者单位: College of Business Administration Nan Chang Institute Of Technology Nan Chang, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 168-171

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）