Comparative Analysis of the Muslims and Non-Muslims Satisfaction with Halal Products
This paper intends to identify and introduce the Halal products and services in Malaysia, because marketing of products and services in Malaysia as a Muslim country is very challenging for multinational companies. Malaysian producers believe that the Halal industry is of high potentiality to succeed as a new source of economic growth. Besides, we compared the satisfaction rate with the Halal products and services between two sample groups in Kuala Lumpur. These two groups are from Muslim and non-Muslim people living in a Muslim country where Halal products and services are available in the market
halal halal satisfaction malaysia muslim consumer halal products
Mohammad Seyed Danesh Alireza Chavosh Mehrzad Nahavandi
Faculty of Management (FOM), Multimedia University (MMU) Cyberjaya, Malaysia
国际会议
成都
英文
317-319
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）