Perspective on Purchase Decision Process Mode of Agricultural Product Consumer Based on Investigation on Consumers to Livestock and Poultry Products of Yaan City, Sichuan Province

摘要：

The paper starts with the agricultural product consumer purchase decision behavior characteristics and general process, analyzes main factors affecting their purchase decision-making process, combines survey data of Livestock and Poultry product consumers of Yaan City, Sichuan Province, further deciphers agricultural product consumer purchase decision process mode on the basis of analyzing consumer purchase decision-making process mode of Hawkins, and puts forward agricultural product consumer purchase decision process mode suitable for Chinas national conditions

关键词： agricultural product consumer purchase behavior mode

作者: Yang Qingxian Zhao Yufeng

作者单位: College of Economy and Management, Sichuan Agricultural University Research direction: Agricultural College of Economy and Management, Sichuan Agricultural University Yaan, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 325-328

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）