Global Services Marketing Challenges and Countermeasures
This article discusses how the domestic enterprises to go out to carry out services marketing, in the international market to win customers and markets. Political and economic barriers, cultural differences and information services and other factors that hinder the main reason for the rapid development of globalization, but also service-oriented enterprises have to face the challenges, these enterprises need from the thinking, strategies and organizations to make the three corresponding adjustments.
customer-orientedservice marketing globalization
Xiangtian Zeng
Department of Economics and Management Sanming University Sanming., China
国际会议
成都
英文
396-399
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）