The Empirical Study of Customer Satisfaction of Taobao

摘要：

From the view of customer satisfaction, this article studied on foctors effecting shopping in Taobao by the method of empirical analysis. This paper collected data by online survey, tested questionnaire design by reliability analysis, and tested statistically by regression analysis and One-Way ANOVA analysis. The results showed that the design of questionnaire was reasonal, and the image value and the services have a significant impact on customer satisfaction, personal information has no significant difference between means of customer satisfaction

关键词： customer satisfaction regression analysis taobao

作者: YAN Shaobing Liu Wenxia

作者单位: Research Academy of Economic& Social Development Dongbei University of Finance & Economics Dalian, P Graduate School Dongbei University of Finance & Economics Dalian, P.R.China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Advanced Management Science(2010年IEEE高级管理科学国际会 IEEE ICAMS 2010)

会议地点: 成都

会议语种:英文

页码: 556-561

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）