The Influence of Trust on Electronic Banking Adoption: Views of Malaysian University Lecturers
The past electronic service literatures have proposed that trust is strongly associated with attitudes toward services, and online purchasing behaviors. Trust is the cornerstone for a successful and lasting relationship with the customer it largely determines the customers future behavior and loyalty towards the business. The main objective of this research paper is to investigate the relationship between trust and electronic banking adoption. This empirical research involved 307 respondents those completely response the questionnaire from a total of 511 questionnaires distributed in three universities located in the northern states. As a result, trust was found positively influence e-banking adoption. As an implication, the banks have to ensure that e-banking services fully satisfied their customer to ensure a repeat usage and loyalty among them. Somehow, future research must investigate other factors as the antecedent for electronic banking adoption. Other initiative is to consider a model testing in difference context of electronic service to see any generalization on the research result.
trust electronic banking adoption university lecturers
Samsudin Wahab Jefry Elias
Faculty of Office Management and Technology Universiti Teknologi MARA 23000 Dungun, Terengganu, Malaysia
国际会议
成都
英文
586-589
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）