The Research on the Product Innovation Intrapreneurship of SMEs Based on Long Tail Theory
In order to promote sustainable development of SMEs in China through intrapreneurship, we have made a relatively comprehensive research in this paper. Firstly, we have reviewed the related theory about intrapreneurship and Long Tail Theory and the researches combined the two theories, and have found that Long Tail Theory provides new ideas for product innovation intrapreneurship of SMEs. Then, from the practical point of view, we have analyzed the necessity and feasibility of product innovation intrapreneurship in SMEs based on Long Tail theory. Finally, we have put forward countermeasures and suggestions to the new management problem of intrapreneurship activities in SMEs.
product innovation intrapreneurship smes long tail theory
Wang Liping Jiang Jie Li Naiqiu Xu Zhengzhong
School of Management,Tianjin University of Technology Tianjin, China School of Management Tianjin University of Technology Tianjin, China National School of Administration Beijing, China
国际会议
成都
英文
622-626
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）