Research on the Application of Data Mining to Customer Relationship Management in the Mobile Communication Industry

摘要：

market competition of the domestic mobile communications industry is increasingly fierce, with more emphasis on customer-centered perfect customer relationship management and on that the explosive growth of customer data needs the support of data mining technology. This article introduces the connotation of customer relationship management and data mining, analyzes the necessity of the application of data mining to customer relationship management in the mobile communication industry, and researches the field and the steps of such application.

关键词： data mining mobile communications industry customer relationship management application

作者: Gu Guifang He Youshi

作者单位: School of Business Administration Jiangsu University Zhenjiang.Jiangsu

会议类型: 国际会议

会议名称: 2010 3rd IEEE International Conference on Computer Science and Information Technology(第三届IEEE计算机科学与信息技术国际会议 ICCSIT 2010)

会议地点: 成都

会议语种:英文

页码: 597-599

在线出版日期: 2010-07-07（万方平台首次上网日期，不代表论文的发表时间）