The viral E-marketing strategy of the SMEs

摘要：

The mrticle focuses on smill or median enterprises(SMEs), and briefly discusses the necessity of electronic marketing ( E-marketing ) using second-hand data on the Internet analysis and comparison. Specifically, it indicates the viral Internet marketing strategy, and analyzes its advantages and applicability. Moreover base on the characteristics and status of the SMEs, the author points out specific viral E-marketing strategy and implementation plans. Finally, the author analyzes the misunderstanding of the small or medium enterprises in the E-marketing and gives practicable rationalization proposals.

关键词： SMEs viral E-marketing viras

作者: Zhao Tiancheng

作者单位: International School Beijing University of Posts and Telecommunications, Beijing, P.R.China

会议类型: 国际会议

会议名称: 2010 3rd IEEE International Conference on Computer Science and Information Technology(第三届IEEE计算机科学与信息技术国际会议 ICCSIT 2010)

会议地点: 成都

会议语种:英文

页码: 714-718

在线出版日期: 2010-07-07（万方平台首次上网日期，不代表论文的发表时间）