Study on Design Strategy of Brand Culture in Art Education
The education for design method of brand culture takes a very important position in art education. Its a great challenge for students to understand basic attributes of a brands trademark, its role as an important mark for an enterprise and products to distinguish from competitors and its characteristics as an important carrier of market publicity for an enterpriser, and also design for a humanistic brand. In terms of principles for brand design, this article drafts the brands design program and conducts in-depth analysis and investigation on specific schemes, such as whole design for a brands image, packaging design and innovative design of advertisement. Besides, it proposes the point that in teaching process the students understand the principle for an enterprise devoting to humanistic brand design and taking culture as brand communication strategy.
education brand communication brand design brand-culture strategy
Zhu Lili
College of Arts Zhejiang University of Finance and Economics Hangzhou, China
国际会议
2010 International Conference on Educational and Network Technology(2010教育与网络技术国际会议 ICENT 2010)
秦皇岛
英文
62-65
2010-06-25（万方平台首次上网日期，不代表论文的发表时间）