Customer Value Based On Data Mining

摘要：

Customer Relationship Management (CRM) is adapted product-centric to customer-centric business model. The relationship marketing strategy needs developed a new management philosophy. Customer segmentation and customer value is the one of the core functions of CRM, customers access, customer retention and customer value-added processes such as customer relationship management to provide comprehensive support to increase customer satisfaction and customer value. This dynamic development from the perspective of Precision Marketing, customer value in dealing with the problem, explore the interaction model based on a combination of both, to provide new applications for the CRM method.

关键词： customer value data mining interaction model

作者: GAO JIE

作者单位: Sydney Institute of Language and Commerce Shanghai University Shanghai, China

会议类型: 国际会议

会议名称: 2010 International Conference on Educational and Network Technology(2010教育与网络技术国际会议 ICENT 2010)

会议地点: 秦皇岛

会议语种:英文

页码: 79-81

在线出版日期: 2010-06-25（万方平台首次上网日期，不代表论文的发表时间）