Festival tourists emotion,perceived service quality and behavioral intentions
Festival tourism has experienced rapid growth in the past decades,while tourists behavior is nonetheless neglected.The purpose of this study is to investigate drivers of festival tourists behavioral intentions and specifically examine the interrelationship among festival tourists emotion,perceived service quality and behavioral intentions.A survey is conducted in 2009 Shanghai International Tea Culture Festival and the model is tested by structural equation modeling.The results show that tourists emotion is positively related to perceived service quality and behavioral intentions,and perceived service quality is positively related to behavioral intentions in the context of the festival tourism in China.This study contributes to the theoretical advancement in the field of festival marketing and also provides further insight for festival managers into better understanding of tourists behavioral intentions.
festival tourism emotion perceived service quality behavioral intentions
Jie YANG Xuehui ZENG
Department of Event Management Shanghai Second Polytechnic University Shanghai,P.R.China
国际会议
上海
英文
308-311
2010-06-22（万方平台首次上网日期，不代表论文的发表时间）