Strategies of SMEs to Break the Ceiling Effect
Ceiling effect is a term that explains a kind of psychological puzzlement when available capability falls short of external requirements, and proves to be a frequent problem during the specialization stage of SMEs development Though seemingly caused by high settlement conditions set by upper and lower link dealers of the industrial chain, ceiling effect is actually attributed to the constant upgrading of consumer demand under the buyersmarket A correct understanding of the characteristics of ceiling effect can help SMEs transform pressure into innovation motives. To break the ceiling effect, SMEs must take into consideration practical circumstances in their pursuit of countermeasures through five strategic and tactical aspects.
ceiling effect small and medium-scale enterprises (SMEs) limit operation
PENG Pinzhi ZHANG Yan
Anhui University of Finance and Economics, P.R.China
国际会议
杭州
英文
225-228
2009-10-25（万方平台首次上网日期，不代表论文的发表时间）