Countermeasures on the Application of Niche Strategy for Small and Medium-sized Enterprises in Zhejiang Province
In the financial crisis, small and medium-sized enterprises have suffered the impact blow. In the face of rising production costs, the plight of blocked exports, small and medium-sized enterprises (SMEs) should seek the niche market actively in order to cope with the negative effects of export disruption, because the niche strategy is specially designed for the late-enterprise in both the domestic or foreign markets. This paper analyzes the characteristics of SMEs and the environment in Zhejiang Province, and points out that niche strategy is the effective strategic choice for SMEs in Zhejiang Province. Furthermore, it describes the effective measures for niche strategy implementation.
small and medium enterprises niche strategy strategy position
ZHANG Hong
Zhejiang Sci-Tech University, P.R.China
国际会议
杭州
英文
258-261
2009-10-25（万方平台首次上网日期，不代表论文的发表时间）