Study on Competitiveness of Chinas Internet Banking
In order to respond the impact of e-commerce on traditional banks, the creation and development of online banking have become a trend of development of the banking industry. This is for new area of competition of the domestic commercial banks. So the development and innovation of internet banking will be considered as the focus of future development of the banking industry. This paper shows the advantages and disadvantages of nine Chinas major commercial banks based on market share, business functions, marketing strategies and safety policies. Then the authors offer some suggestions.
commercial bank online-bank business innovation
FENG Qin ZHA Wen
Zhejiang University of Technology, P.R.China
国际会议
杭州
英文
309-312
2009-10-25（万方平台首次上网日期，不代表论文的发表时间）