Development of E-commerce in Small and Medium-sized Pharmaceutical Enterprises in Jiaxing City

摘要：

This paper analyzes the important role of e-commerce in small and medium-sized pharmaceutical enterprises and its impacts on them. By conducting a questionnaire survey and visiting interviews to pharmaceutical companies in Jiaxing, we analysed the current e-commerce conducted by them and the problems they faced. We also propose some specific strategies in developing e-commerce in these SMEs.

关键词： small and medium-sized pharmaceutical companies e-commerce strategies

作者: XIAO Juan

作者单位: Zhejiang University of Technology, P.R.China

会议类型: 国际会议

会议名称: The Eleventh West Lake International Conference on Small & Medium Business(第11届西湖国际中小企业研讨会 WLICSMB 2009)

会议地点: 杭州

会议语种:英文

页码: 317-320

在线出版日期: 2009-10-25（万方平台首次上网日期，不代表论文的发表时间）