Entrepreneurship Orientation from an Academic Perspective: the Case of Brazilian SMBs TRACK: SMB Entrepreneurship
The phenomenon of globalization and the opening of new markets have forced the organizations to have a better capacity to formulate entrepreneurial strategies, a necessary element in achieving more competitive edge. Strategic business vision and the adaptation of management models are now perceived as competitive differences that contribute to the longevity of the organizations. The concept of entrepreneurship is not anymore considered as exclusive to SMBs, which is central in the generation process of new businesses, but now is the subject of greater corporations which now understand strategic entrepreneurship as a mean to generate new opportunities. In this context, this study has the objective to explore entrepreneurial orientation from an academic perspective from three dimensions: innovation, pro-activity and tolerance to risk. This exploratory study characterizes itself with a quantitative approach, in which it is carried through a survey with 185 academics from administration and accounting sciences courses. From the data analysis, the research concludes that the Brazilian SMBs show a high degree of entrepreneurial orientation, with a strategic positioning on innovation and pro-activity, rather than a focus on risk taking and uncertainty management.
academic perspective entrepreneurship orientation brazilian SMBs.
Dorion Eric Rosana DA Rosa Portella Tondolo Eliana Andrea Severo Vilmar Antoenio Gonoalves Tondolo
University of Caxias do Sul, Brasil Fundacaeo da Serra Gaucha, Brasil
国际会议
杭州
英文
467-472
2009-10-25（万方平台首次上网日期，不代表论文的发表时间）