The Development of Incentive Travel in China under the Current Global Financial Crisis
Incentive travel represents one of the fastest growing sectors in the travel industry. However, the current global financial crisis has posed negative impact on incentive travel industry at home and abroad losing millions of dollars in direct revenue and jobs. There are still market opportunies for incentive travel. So great efforts should be made to alleviate the adverse effect of financial crisis, such as governments support policies, active promotion, adjustment of program design, service improvement, talents cultivation, and market regulation.
incentive travel global financial crisis market opportunities development of incentive travel
XU Lele XU Qiang
Zhejiang University of Technology, P.R.China
国际会议
杭州
英文
544-547
2009-10-25（万方平台首次上网日期，不代表论文的发表时间）