Choice in the Language of Advertisements: A Systemic Functional Analysis of Some Radio Advertisements in Nigeria
This paper aims to investigate both the patterns of choice made in the processing of language and to demonstrate that the language use in advertisement is motivated by such complex factors as socioeconomic and psychological considerations to cause the advert-audience to respond to advertisements in a deliberately predetermined manner often to the advantage of the advertiser. Attempts were made to describe the recurring choices prevalent in such language and to correlate such with the appropriate socio-psychological and economic setting of advertisement. Study findings indicate that linguistic meaning is deliberately constructed and consciously manipulated by advertisers and tied to media effect to shape advert structure, language and style.
choice processing of language language use in advertisement systemic linguistics socio-economic and psychological considerations
Adegboye ADEYANJU
Department of English and Literary Studies Faculty of Arts, University of Abuja-Nigeria Postcode 900001
国际会议
The 36th International Systemic Functional Congress(第36届国际系统功能语言学大会暨第十一届全国功能语言学研讨会ISFC36)
北京
英文
3-10
2009-07-14（万方平台首次上网日期，不代表论文的发表时间）