Towards a Contrastive View on the Choice of Coding Orientation in Multimodal Textbooks

摘要：

The link between linguistics, social semiotics, and pedagogy forms the nexus of this study, with the concept coding orientation as the focal point. The central concern is to adapt and extend the linguistic concept modality to multimodal discourse, exploring coding orientation in pedagogic setting. Specifically, this paper considers the interdependence between modality and social relations from a contrastive perspective. It is found that what counts as real is socially defined and specific to a given communicative context. The way in which multimodal resources are deployed is conditioned by and constitutive of the solidarity between textbook editors and different groups of learners.

关键词： coding orientation modality social semiotics multimodal textbooks

作者: CHEN Yumin

作者单位: Sun Yat-sen University, China

会议类型: 国际会议

会议名称: The 36th International Systemic Functional Congress(第36届国际系统功能语言学大会暨第十一届全国功能语言学研讨会ISFC36)

会议地点: 北京

会议语种:英文

页码: 161-164

在线出版日期: 2009-07-14（万方平台首次上网日期，不代表论文的发表时间）