Multimodal Analysis of the Modern Text in Economics within an EAP/ESP context
The modern text in economics is predominantly multimodal as meaning is made in specific social contexts through the co-deployment of different semiotic resources, i.e. linguistic, visual, spatial and so forth. A multimodal analysis of the modern text within a social semiotic metafunctional framework can prove particularly useful since it combines Hallidays metafunctional theory, extended to other semiotic resources, with Bakhtins notion of social heteroglossia (intertextuality) and primary (minigenres) and secondary genres, also applying to multimodal genres. This type of analysis, as previous work on multimodality in EAP/ESP (English for Academic/Specific Purposes) has shown, can highlight the characteristics and organizational principles of the multimodal text in a systematic way because it can signify how the metafunctions relate to the multimodal genres. The same framework is used for the multimodal analysis of two charts, an economics Internet text and an advertisement of banking services in this paper. The metafunctional analysis and the mini-genre analysis provide a description of the sample materials from two different perspectives, instance and type, and help students in an EAP/ESP university course familiarize themselves with the typical patterns of some of the genres they encounter in the specialist field of their studies (i.e. economics).
multimodality genre analysis eap/esp
Mersini KARAGEVREKIS
University of Macedonia, Thessaloniki, Greece
国际会议
The 36th International Systemic Functional Congress(第36届国际系统功能语言学大会暨第十一届全国功能语言学研讨会ISFC36)
北京
英文
179-186
2009-07-14（万方平台首次上网日期，不代表论文的发表时间）