A comparison of clothing impulse buying behavior between Chinese and Korean college students

摘要：

In order to extend understanding of consumer behavior across cultures, this paper examines the cultural difference of clothing impulse buying behavior between Chinese and Korean students. Data were obtained from China (N=415) and Korea (N=227) and were analyzed using by Factor Analysis, K-Means Cluster Analysis, and Independent-Sample T Test. The results indicated that compared with Chinese students, Korean students had higher clothing impulse buying tendency.

关键词： clothing impulse buying behavior college students comparison

作者: Zhang Xiao-Xu Liu Guo-Lian

作者单位: College of Textile and Clothing Engineering, Soochow University

会议类型: 国际会议

会议名称: International Conference on Fibrous Materials 2009,the Fiber Society 2009 Spring Conference(纤维材料国际研讨会暨纤维协会2009年春季会议)

会议地点: 上海

会议语种:英文

页码: 1074-1077

在线出版日期: 2009-05-27（万方平台首次上网日期，不代表论文的发表时间）