Revolution of modern brand: marketing of life style
The marketing of life style is becoming a trend in the marketing field. By exploring the origin for the modern life style and features of modern lifestyle, this article provided some successful cases to analyze the new marking relationship between the tendency of modern life style in the transformation of fashion and clothing brand positioning, This paper discussed how to develop the modern marketing modes for modern lifestyle This trial has prompted us as educators to further explore the ways when the corporate has accurate positioning, carefully studies the market and needs for target groups, and develops an effective and popular life style, it means that you have created the future of commercial space and brand value.
marketing of life style clothing brand positioning features of modern lifestyle lifestyle trend modes for modern lifestyle
Chenyi Jin Muqing Ma
College of fine art and design, Wenzhou University, Zhejiang, Wenzhou 325035, China
国际会议
上海
英文
1093-1096
2009-05-27（万方平台首次上网日期，不代表论文的发表时间）