Modeling Study of Young Mens Clothing Consumption Psychology and Consumption Behaviors

摘要：

In this paper, structural equation model was introduced to do research in the relationship between young mens clothing consumption psychology and clothing consumption behavior. The model created in this paper, will provide reference for the subsequent studying in clothing consumption psychology and clothing consumption behavior, and could also provide valuable reference for production innovation of garment and marketing decision for domestic fashion industry.

关键词： consumption psychology consumption behavior confirmatory factor analysis structural equation model full model

作者: Xu wenwu Liu Guo-Lian

作者单位: NO.178 East Ganjiang Road, Suzhou, P.R.China

会议类型: 国际会议

会议名称: International Conference on Fibrous Materials 2009,the Fiber Society 2009 Spring Conference(纤维材料国际研讨会暨纤维协会2009年春季会议)

会议地点: 上海

会议语种:英文

页码: 1112-1115

在线出版日期: 2009-05-27（万方平台首次上网日期，不代表论文的发表时间）