Study on Difference in Clothing Consumption Behaviors between Male College Students and Females
Using the method of cross analysis, Chi-Square Test and Independent-Samples T Test in analyzing the data from the questionnaires survey, there are 8 significant factors reduced in the paper. With these 8 factors, the paper showed the difference in clothing consumption behaviors between male college students and females, and some advice were drawn out for the clothing enterprise to produce more suitable product.
difference clothing consumption behaviors college students factor
Qin Fang Lu Hai-Yan Liu Guo-Lian
College of Textile and clothing Engineering, Soochow University, Suzhou, 215021, China Art College, College of Textile and clothing Engineering, Soochow University, Suzhou, 215021, China
国际会议
上海
英文
1139-1141
2009-05-27(万方平台首次上网日期,不代表论文的发表时间)