The Empirical Study of Polarization in Blog Communication

摘要：

Polarization, one of the phenomenons emerging from blog communication, is affected by multiple factors during its formation and evolution. This paper sets up the dynamic model of blog communication based on social impact theory, uses empirical analysis to research three aspects of social network, which are the composition of the initial opinion, the fixed opinion groups and subjective mental preference of interactive groups. And the research result shows that polarization is not only related to the structure of social network but more influenced by the subjective mental preference of interactive groups.

关键词： blogshpere opinion dynamic social impact theory polarization phenomenon

作者: Cui Yingan LiXue Song Xin

作者单位: School of Electronic and Information Engineering,Xi’an JiaoTong University ,Xi’an , Shaanxi 710048, International Business School,Shaanxi Normal OfUniversity,Xi’an, Shaanxi 710062, China School of Computer Science and Engineering, Xi’an University of Technology, Xi’an, Shaanxi Shaanxi 7

会议类型: 国际会议

会议名称: 2011 International Conference on Information System and Computational Intelligence(2011 IEEE信息系统与计算智能国际会议 ICISCI 2011)

会议地点: 哈尔滨

会议语种:英文

页码: 5-8

在线出版日期: 2011-01-18（万方平台首次上网日期，不代表论文的发表时间）