The Core Competence and Strategic Management of Raffles A case study of Singapore Hotel Industry
The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of key strategies. The aim is to improve the efficiency of the Hotel Industry and address the Hotel Industry sustainability in a changing environment.
Singapore hotel industry core competences strategic management innovation and business sustainability
LAN SUN
School of Business Economics and Public Policy University of New England Australia
国际会议
成都
英文
229-232
2011-01-14（万方平台首次上网日期，不代表论文的发表时间）