The Research of Xinjiang Sports Tourism Image Under Multi-cultural Background

摘要：

Aiming at multicultural background Xinjiang sports tourism image were investigated and analyzed. Expounds the xinjiang minority national sports tourism image, points out the situation and characteristics of xinjiang sports tourism image appears in the sports travel market has unified the sports tourism image, complete in tourism market in a single image, lack of diversity of sports tourism image publicity, and problems in the xinjiang minority nationality sports tourism image positioning, strategic development, promotion and integration etc. To put forward the corresponding countermeasures. In xinjiang, the development of sports tourism industry provides theory basis.

关键词： Multicultural sports tourism image

作者: CHEN Yeyang PANG Hui

作者单位: Xinjiang Normal University, Xinjiang China, 830054

会议类型: 国际会议

会议名称: 2010 International Symposium--Sports Science and Engineering(2010国际体育科学与体育工程学术会议)

会议地点: 福州

会议语种:英文

页码: 341-346

在线出版日期: 2010-12-17（万方平台首次上网日期，不代表论文的发表时间）