Research on Enterprises E-commerce Performance System based on Empirical Data

摘要：

with the development of information technology, ecommerce has an increasingly important role in enterprises product marketing. The e-commerce performance system design for enterprises can provide the effective guidance to e-commerce strategy. Enterprises e-commerce systems include marketing management, marketing channels, marketing performance and marketing strategy. The factor analysis can provide reliability and validity test towards a theoretical model so as to enhance reliability and validity of theoretical model.

关键词： electronic commerce network technology customer relationship management factor analysis

作者: Liangcan Liu Mingxing Li Tongjian Zhang

作者单位: School of Business Administration Guizhou College of Finance and Economics Guiyang, P.R.China School of Business Administration Jiangsu University Zhenjiang, P.R.China

会议类型: 国际会议

会议名称: 2010 International Conference on Future Information Technology(2010年未来信息技术国际会议 ICFIT 2010)

会议地点: 长沙

会议语种:英文

页码: 740-745

在线出版日期: 2010-12-14（万方平台首次上网日期，不代表论文的发表时间）