Enterprise Network Marketing Research Summary
The network marketing has lasting achievements to our country market economys development, it has innovated the traditional commercial pattern, also changed the people tradition shopping way, especially to small and medium-sized enterprise development and progress positively promotion effect. To the enterprise, understands the network marketing, uses the network marketing well, already became the important way which the modern enterprise survives and continues to develop. Specially in the current financial crisis the survival and the development brings the huge impact for the enterprise under the big background, consumers values transform, the profession competition to intensify day by day, cause the network this kind high speed, the interaction, the intelligence, the scope to be broad, the expense low new medium in the channel development, the multi-dimensional promotion, cherishes the people aspects and so on marketing appears more and more attractive.
Network Marketing Superiority Appraisal
Sun Lanying Sun Yinghui
Tianjin University Institute of Marxism, Tianjin, China Tianjin University Institute of MarxismTianjin, China
国际会议
成都
英文
24-26
2010-12-03（万方平台首次上网日期，不代表论文的发表时间）