Model Innovation of the Chinese Mobile e-Commerce Industry Chain on the Background of 3G

摘要：

The purpose of this paper is to to find new effective application models of the Chinese mobile e-commerce on the background of 3G. Taking the application model of the Chinese mobile e-commerce as the main study object, this paper analyzes its industry chain comprehensively, including its features, interests and needs, win-win point of cooperation and their mutual relationships. Based on this, we innovatively put forward with several new effective application models according to the features of mobile e-commerce from the perspective of industry chain cooperation, thus promoting the sound development of mobile ecommerce.

关键词： mobile e-Commerce industry chain industry chain model 3G

作者: Zhang Yarning Liu Haiou Zhang Guoliang

作者单位: School of Economics and Management, Yanshan University Qinhuangdao, China School of Information Management and Engineering,Shanghai University of Finance and EconomicsShangha

会议类型: 国际会议

会议名称: 2010 International Conference on Digital Enterprise and Digital Manufacturing(2010年数字化企业与数字化制造国际会议 DEDM 2010)

会议地点: 成都

会议语种:英文

页码: 38-44

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）