Digital Product Customization Competition and Quality Uncertainty

摘要：

Considering quality uncertainty in digital product customization, we analyze the customizaiton competition effect to digital producer. We find that in the compeptitive market, when one producer adopts customization strategy, his ival has to low his standard product price but the formers standard product price will change according to different quality uncertaity; and when producer dopts customizaiton strategy, through collecting earnest he avoids his investment in customization failure; the earnest is relative with quality uncertainty and he interval of uncertainty is divide into three parts; in the middle part of ncertainty interval, the earnest is mono-decreasing.

关键词： Digital Product Customization Competitive

作者: Zhang Yu Tang Xiaowo

作者单位: School of Economic and managementSouthwest University of Science and TechnologyMianyang City, China School of Economic and managementUniversity of Electronic Science and TechnologyChengdu City, China

会议类型: 国际会议

会议名称: 2010 International Conference on Digital Enterprise and Digital Manufacturing(2010年数字化企业与数字化制造国际会议 DEDM 2010)

会议地点: 成都

会议语种:英文

页码: 52-56

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）