Research of Digital Product and its Pricing Strategy in Electronic Commerce Environment

摘要：

The paper introduces the concept and type of digital products in electronic commerce firstly, and then the physical and economic characteristics of digital products are analyzed. Finally based on the analysis of these characteristics, the pricing strategies which are fit for the market are provided. These strategies on the sales of digital products is valuable.

关键词： digital product physical characteristic economics characteristic pricing strategy

作者: Xue Chen

作者单位: Library Xuchang University Xuchang, China

会议类型: 国际会议

会议名称: 2010 International Conference on Digital Enterprise and Digital Manufacturing(2010年数字化企业与数字化制造国际会议 DEDM 2010)

会议地点: 成都

会议语种:英文

页码: 103-106

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）