A New Business Model for E-commerce: T-commerce and Its Implications on Financial Institutions

摘要：

Since the mid-1990s, due to the worldwide spread of the internet, the new frontier of E-commerce has evolved from narrowly defined E-commerce to Mcommerce and T-commerce. T-commerce can be defined as follows: customers using Interactive DTV (iDTV) and telecontroller to make inquiries, orders, or payments on certain products, or to conduct financial transactions such as banking and stock trading. This thesis constitutes an examination of T-ommerce in the aspects of its business model, value chain and future development, and a proposed plan for financial institutions to utilize T-commerce.

关键词： E-commerce T-commerce business mode financial institutions

作者: Nan Liu Taiyuan Jiang

作者单位: College of Management of Zhejiang UniversityHangzhou 310058, China College of Management of Zhejiang University Hangzhou 310058, China

会议类型: 国际会议

会议名称: 2010 International Conference on Digital Enterprise and Digital Manufacturing(2010年数字化企业与数字化制造国际会议 DEDM 2010)

会议地点: 成都

会议语种:英文

页码: 132-136

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）