Research on the Online Shopping Website Optimization Marketing Strategy Based on Experience Marketing

摘要：

Our countrys C2C shopping site ,such as Taobao, eBay, Paipai, etc. From the perspective of experience marketing, the paper analysis the main shopping site on the domestic market positioning, marketing mix strategy of comparative. On the basis of 4Cs and 4Ps theory, the paper joined the credit and create factors to C2C e-commerce model ,and tried to construct the 6Cs+4Ps Experiential Marketing Optimization Model. That is, the paper proposed a set of effective marketing combined strategy for our country C2C shopping website.

关键词： Experiential Marketing Optimization Model c2c 6Cs+4Ps

作者: Liu Ying

作者单位: dept. Economy and management Taiyuan University of Science and Technology Taiyuan, ShanXi, P.R.China

会议类型: 国际会议

会议名称: 2010 International Conference on Digital Enterprise and Digital Manufacturing(2010年数字化企业与数字化制造国际会议 DEDM 2010)

会议地点: 成都

会议语种:英文

页码: 176-179

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）