Product Image Studies Based on Sales Model of Supermarket

摘要：

In the traditional process of product design, shape or function is the start point, but the value of products does play a pivotal role in the sales process.With the accelerating pace of life, free shopping has become the trend. The supermarket is becoming daily sales channel.product image design must adapt to the new situation with the particular way and sales environment. We explore design way of product image in the face of new sales environment by analyzing the characteristics of supermarket consumption and consumer.

关键词： Sales model of supermarket Consumption type Product image Identity

作者: Han Chunming Qin Feng Yang Dasong

作者单位: Hefei University of Technology, 230009, Hefei, China

会议类型: 国际会议

会议名称: 2010 International Conference on Industrial Design & The 15th China Industrial Design Annual Meeting(2010年国际工业设计暨第15届全国工业设计学术年会)

会议地点: 深圳

会议语种:英文

页码: 26-28

在线出版日期: 2010-11-29（万方平台首次上网日期，不代表论文的发表时间）