The application of product DNA in brand management

摘要：

Applying DNA concept of biology in product design and generating product DNA concept, this is a development trend of enterprise product design idea. To enterprise, especially to internationalized enterprise, it’s also an important method and way to enhance the brand well- knownness. To enterprise’s herself product characteristic recognition, building herself product visualization, continuing product’s system, uniformity, stability, it has important use.

关键词： Product DNA brand Product Identity industry design enterprise management

作者: Nie Qian Shi Juanjuan

作者单位: Beijing Institute of Fashion Technology, Art & Design Department Beijing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Industrial Design & The 15th China Industrial Design Annual Meeting(2010年国际工业设计暨第15届全国工业设计学术年会)

会议地点: 深圳

会议语种:英文

页码: 136-139

在线出版日期: 2010-11-29（万方平台首次上网日期，不代表论文的发表时间）