Analysis of the Reasons and Response Mechanism of China Travel Agents Tourism Crisis

摘要：

Using a crisis management theory, combining with operational characteristics of travel agents, this paper defines the connotation of travel agents tourism crisis(TC), explains the background of the TC, analyzes the current situation of TC of the travel agencies. This paper also analyzes the reasons for the formation of the TC from both internal and external environment of China travel agencies, further researches of crisis response mechanism of China travel agencies, and proposes to build the framework of the management system and the prevention strategies of the TC for the travel agencies.

关键词： travel agencies tourism crisis reasons response mechanism

作者: ZHANG Xin

作者单位: College of Business, Jianghan University, P.R.China, 430000

会议类型: 国际会议

会议名称: 2010 International Conference on the Development of Small and Medium-sized Enterprises(2010年小型及中小型企业发展国际会议)

会议地点: 海口

会议语种:英文

页码: 30-34

在线出版日期: 2010-11-26（万方平台首次上网日期，不代表论文的发表时间）