The Small and Medium-sized Enterprise Brand Communication Based on the Influenza Virus Propagation Model
Chinas large enterprises has been realized the brand value. But some of Chinas SMEs do not realize it is important. Although some realize the important that building the brand, lack of funds and talents, which hinder its brand communication and promotion. Therefore, brand communications for small and medium enterprises should explore an effective low-cost way. The paper compared brand communications for SMEs and spread of pandemic virus. Based on the spread of pandemic virus model, it propose that the small and medium enterprises can make use of popular mode for the brand communication.
small and medium enterprises Brand pandemic virus
HAO Pengfei LIU Donglei
School of Business, Agricultural University of Hebei, Baoding, China, 071001
国际会议
海口
英文
210-215
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）