Research on Cooperative Marketing Model of SME in China
A single SME(small and medium-sized enterprise) has the competitive disadvantages compared with large enterprises in the fiercely competitive market. In order to live and grow up, SMEs will focus on external complex business environment. They seek for external support through making full use of external resources. They create cooperative marketing models to increase capacity in domestic and international market. Based on the cooperative marketing theory, this paper analyzes the motive for SMEs cooperative marketing, puts forward the creative models of SMEs cooperative marketing in China.
SME(small and medium-sized enterprise) cooperative marketing model
LI Xiling
College of Management, Beijing Union University, P.R.China, 100101
国际会议
海口
英文
245-248
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）