Research on the Moral Hazard of Modern Marketing Innovation in Small and Medium-size Enterprises
With the widely used modern marketing methods in small medium-size enterprises, the efficiency of enterprise marketing has been greatly improved. At the same time, there may happen the problem on moral hazard in the procession of modern marketing, such as information gathering, product quality, product pricing, marketing channels, product promotion and so on. In order to prevent behaviors of moral hazard, this paper point that it should establish relevant laws and regulations, strengthen supervision of marketing activities and the internal management of corporate marketing, and enhance social media advocacy and monitoring.
marketing moral hazard innovation
LIU Chunyuan
Harbin University of Commerce, China, 150028
国际会议
海口
英文
259-263
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）