Approaching the Management Strategy of Cause Related Marketing in SME
Cause Related Marketing (CRM) is a kind of effective win-win Marketing Model that develops rapidly in recent years. Not only is it an effective competitive strategy which can strengthen the competitiveness of the small and medium-sized enterprises (SME), but also it can bring better social effect. Nonetheless, the win-win effect can only be acquired through effective planning, organizing and controlling of CRM. Planning is the premise of carrying out CRM effectively. Organization is the key of an effective CRM. Controlling is the guarantee of an effective CRM.
CRM Enterprise competitiveness Management strategy Management innovation
ZHOU Yong HUANG Cheng
School of management, Wuhan University of Science and Technology, Wuhan, P.R.China, 430081 Hubei Uni Hubei University, Wuhan, P.R.China, 43006
国际会议
海口
英文
270-274
2010-11-26（万方平台首次上网日期，不代表论文的发表时间）