The Overseas Marketing Strategy for Small and Medium-sized Chinese Enterprises

摘要：

The marketing strategy is considered as one of the most important factors for small and medium-sized Chinese enterprises to enter into the overseas markets. Due to the limited experienced overseas marketers, financial capabilities and R & D, management should plan the strategy more carefully, especially in the key areas such as which products to market, which price to set, which channel to choose and which promotion to select.

关键词： Marketing strategy small and medium-sized enterprise product price distribution promotion

作者: LIU Baiyu

作者单位: School of Foreign Studies, Shandong Institute of Business & Technology, P. R. China, 264005

会议类型: 国际会议

会议名称: 2010 International Conference on the Development of Small and Medium-sized Enterprises(2010年小型及中小型企业发展国际会议)

会议地点: 海口

会议语种:英文

页码: 331-335

在线出版日期: 2010-11-26（万方平台首次上网日期，不代表论文的发表时间）